Contemporary
The project
In its second edition, Rome’s gallery weekend is an initiative conceived and organized by contemporary art galleries active in the area and created with the intention of recording, mapping and enhancing the artistic ferment that distinguishes the city.
Contemporanea, in the recent history of culture in Rome, is not just any word; it evokes the famous exhibition curated in 1973 by Achille Bonito Oliva, in the underground parking lot of Villa Borghese, representing one of the most extraordinary moments, perhaps the apex, of a season of great international scope. In addition to a tribute to that wonderful season and its protagonists, to make this word resonate today is, above all, to reiterate that there is a contemporary city to live in, a dense fabric to run through; it is, again, to have the desire and the need to tell a new story.
This means bringing attention to a broad context and revealing its places of interest, through the voice of city galleries.
This design is inspired by the corners of city stairways. “Enclosing” the name
of the event in a form reminiscent of iconic architecture, to combine aesthetic
ancient and modern.
