Ara Maris
For Ara Maris, a new pearl of luxury hotellerie ready to shine in the Sorrento Peninsula, we optimized the branding and took care of the 360-degree communication: from the naming of the hotel, visual identity, naming and branding of sky bar, bistro and spa, to all communication materials, to the personalization of the environments of the 5-star hotel, with site-specific artist shots.
The project
A Mediterranean dream that falls in love: the vivid sunsets, the flourishing nature, the sweet song of the sea…. A sensory immersion to be experienced in the round. A sanctuary of luxury and well-being, where Italian elegance combines contemporary aesthetics and sustainability. A new oasis of hospitality in Sorrento, where every detail is designed to restore the body and expand the soul.
The logo is designed from the initials “A” and “M,” merged and enclosed within a rectangular “house.” The font is minimal, with some articulated points. The logo constructs a shape with geometric curves, which is inspired by nature and balance and conveys the idea of a contemporary sanctuary.
A design characterized by bold lines and elegant elements, communicating both the hotel brand’s strong identity and its concept of high hospitality, based on refinement, sustainability, well-being and dedication to the customer.
The overall brand image is contemporary and is always accompanied by photos that convey a feeling of happiness, relaxation and elegance.
Each visual element communicates the idea of a high level of service; colors, in particular, instill emotion and energy.
