Turan
The project
Turan Beer is strongly linked to the place where it was born: Viterbo, in the heart of Tuscia, where the Etruscan civilization flourished. With these labels we take a journey back home, a journey to all the elements that have made us who we are, our origins, our art.
Taking inspiration from the so-called asco, the famous Etruscan rooster-shaped vase, we create a “chimera” with geometric textures and shapes. We resort to the colors and textures that the Etruscans used in their art to make labels with essential but mythically iconic designs.
The graphic design blends the minimal, pop design of the streets of modern Rome with the ancient designs and statues of the Etruscans, resulting in a memorable aesthetic.
