By the way.
The Project
“A Purpose,” an event dedicated to WROME’s new cycle of experiences. We curated artist Giorgio Bartocci’s site-specific project for WRome, creating a capsule collection of slipcases of the Magazine’s two volumes intended for VIC and Media. At the same time, Bartocci created an artwork inspired by the founding elements of the W-signed hospitality idea, which was presented during the event and acquired in the collection by the hotel.
The launch event
The unveiling of this project coincided with the launch of the second volume of W Rome’s editorial project, the PLEASURE magazine, featuring more than 100 pages of stories related to the hotel and the city, with unexpected local experiences and inspirations between art, design and cuisine. For the occasion, artist Giorgio Bartocci, a promise of the Italian art scene, created a site-specific work, including some copies of the first volume of the magazine among the materials for its creation, according to a zero-waste approach. Made with fragments of the magazine, metallic inserts and plays of transparency, typical of the artist, born as a writer and master of iconic, dynamic and highly recognizable patterns, the work will remain on display at the hotel until December.